Promotional packaging: strengths and specificities
Introduction Need to communicate on a special offer? The time has come to refine your communication strategy about cardboard box with lids . Enhancement at the head of the gondola? It's a good start. Advertising on different channels? Essential for sure; however, you will not neglect the promotional packaging, which will be one of the vital signals of the current offer. Since we now know that approximately 80% of the information related to a product is transmitted to the consumer via sight, the care you take to your promotional packaging will impact its price, location in the store, and the success of the products. Sales. Hence the fundamental importance of understanding its usefulness and the codes you will use to boost the attractiveness of your product and stimulate purchase intention with your consumers. Leverage promotional marketing Indispensable to boost the visibility of a product and increase a company's market share, the promotion has always been a vital mar...