SEO: what optimization is and how it works
SEO is the branch of Digital Marketing that deals with improving the position of web pages in the organic (non-sponsored) results of search engines. In this guide, we will see what it is and how it works. SEO: definition and meaning SEO is that set of strategies and practices aimed at increasing the visibility of a website by improving its position in the rankings of search engines, in the unpaid results, called " pure " or " organic " results. SEO is an acronym (acronym) that stands for Search Engine Optimization, literally translated: " optimization for search engines ". These practices are many and concern different aspects of a website: the optimization of the structure of the site, the HTML code, the textual content, the management of incoming links (i.e. that from other sites point to your site, called inbound links or, more commonly, backlinks ) and outbound (which point to others from your site). The Digicat provides the best search en