WHAT ARE THE BENEFITS OF DIGITAL MARKETING AND ITS MOST IMPORTANT FEATURES
The word digital marketing, also
known as e-marketing, often recurs in the minds of Internet entrepreneurs and
also major commercial companies that focus on the basics of commercial
marketing in order to obtain customers and increase the percentage of profits,
as the world of marketing is full of competition, and with the tremendous
technological development, the concept of this marketing has become recent. Universal Solz is
Digital marketing has become a
guide to the success of companies and institutions, so through this article
from the KMT website, we will explain to you the most important points that
pave the way for you to open the horizons of this wonderful field, by listing
interesting and smooth information about the definition of digital marketing,
its wonderful features, the most prominent digital marketing channels, as well
as the steps Digital Marketing Strategy.
Definition of digital marketing
Since time immemorial, the
concept of marketing has been the most important way for any business to
succeed at all, and the audience's knowledge of it, and marketing was in the
past limited to newspapers, magazines and television advertisements using old
techniques that consume a lot of business. This traditional strategy continued
for many years until the term digital or electronic marketing appeared to the
public, as marketing activities began to increase in digital terms using modern
tools and technologies, including everything changed and the new digital
marketing era began.
Digital marketing is the
application of certain strategies with the aim of promoting a “brand” brand, or
a product, through the use of digital platforms on the Internet, such as
conducting advertising campaigns for websites, blogs, providing means of
communication with customers such as e-mail, and social media sites, and
knowing what Desired by customers and working on continuous development of the
service or product to attract new customers, and maintain old customers.
Advantages of digital marketing
The advantages of digital
marketing are different from the old traditional marketing, as it provides an accurate
case study of the market and the product through the Internet, and the most
important of these features are the following:
1- Good customer targeting
The product can now be analyzed
through the internet, in the past your customers could be known by the
approximate number of people who saw a promotional ad on TV or an ad on the
street.
Currently, digital marketing
provides accurate information about the target audience, both in terms of who
clicked on the ad, and in terms of interest in the product, and its purchase.
Through this data, organizations can create accurate targeting to reach
potential customers as it provides you with a large customer network, and thus
achieve sales Wonderful, meaning that the social media user is a digital
customer that organizations target.
2- The possibility of collecting a customer
database, and reusing it better
As a result of the technological
development provided by digital marketing, business leaders can collect data
for their customers, and how to make better use of it by providing unique
marketing offers, and retaining old customers due to the development of their
services and treatment, and thus achieving more sales than those customers.
3- Product flexibility, and control over its
marketing budget
The cost of the product is
related to its level of profit, the higher the cost of the product you want to
market, the greater the profit that it achieves, and the cost is made for each
target customer for the service you provide, and not for a random audience, and
you can also control the flexibility of the budget, and advertisements for the
service according to availability The company has, and stopped at any time you
want.
4- The possibility of communication between the
client and the institution
Digital marketing allows
customers to express their desires for the company's product or service,
whether negatively or positively, through their social networks. The company
must understand customers' desires and problems and work on permanent
improvement of its services to gain the satisfaction of its customers.
KMT also provides digital
marketing services, including managing social media accounts , managing Google
Adwords campaigns , designing websites and more services. You can contact us to
learn more about our services and prices.
There are many different digital
marketing channels in displaying advertisements, and the e-marketing strategy
varies according to each channel, including the following:
1- Digital marketing through web pages
It is the most important
marketing channel for large companies with digital marketing, as it provides
the project owner with the ability to create a professional website
representing his organization, including all the details about what the company
offers, whether a service or a product, and a blog can be created for the site
to display what it specializes in, as well as preparing “squeeze page” pages.
They prepare pages to attract potential customers.
2- Digital marketing through social networks
One of the most indispensable
channels of e-marketing is social networking, as it works to attract customers,
introduce them to the brand, or the brand, and provide all the details
3- Digital marketing via email
One of the digital marketing
methods that is still very effective in the e-marketing process and is used to
attract the target group of customers to keep up with them with the latest
developments, or to display attractive advertising content to lure them again.
4- Digital marketing via search engines SEO
It is an effective marketing
channel that can be greatly benefited from, as this type is used by most owners
of free websites and bloggers, as it ensures interactive movement on the site
and is important for marketing specific content, in which the ranking of your
pages in search engines such as Google is improved. The better your pages are
in the search engines, the greater the chance of attracting the customer,
clicking on your page, and including increasing sales.
Strategic steps for digital marketing
A digital marketing strategy is a
comprehensive program that demonstrates how digital channels can be used to
achieve organizational goals. The e-marketing strategy varies according to the
type of each marketing channel that will be used.
Example for clarification: If you
are the owner of a company, a factory, or any business that you want to market,
what are the steps that you must follow to achieve the best results?
1- Market case study
The market study is the basis of
the e-marketing plan, and is carried out through special programs and tools to
measure the volume of demand for the company’s products or services, study the
competitors’ market, and know their strengths and weaknesses, as well as
collecting the largest amount of information about the target customer group.
2- Preparing an e-marketing plan
An online marketing plan is an
essential step for product success, and the plan must be accurate, and contain
many innovative ideas and solutions; To ensure the success of the marketing
process, no matter how strong the competition around it.
3- Create a business website
Create a professional, responsive
website with a mobile phone that contains many sales pages to promote the
company's products, and attract customers.
4- Search Engine Optimization (SEO)
The performance of the search
engine must be commensurate with the pages on your site to increase clicks,
visits to it, and digital marketing depends on many factors in search engine
marketing, including the selection of keywords and the preparation of articles
on the site in proportion to the factors of the on-page seo and making internal
links and external links to the website.
5- Write engaging content
It is necessary to develop a plan
for attractive marketing content, regardless of the type of content, in addition
to the presence of the search keywords and their distribution correctly, as
well as constantly updating the topics, because the content is effective in
persuading and attracting customers.
6- Social media marketing
One of the basics of digital
marketing is writing great content, sharing it on social media platforms,
creating advertising campaigns to target the audience of the product, and
making profits with interest in creating a distinctive graphic design to
attract the customer to the company’s brand.
8- Video Marketing
You must first select keywords to
create great content for the organization through video, and make promotional
campaigns on platforms such as YouTube, Facebook, Instagram or any platform you
want to target, and you can also use both video, and write content together in
the e-marketing process for videos on social media.
9- Analyzing the results and making use of them
One of the most important digital
marketing strategies is data analysis, and this is done by downloading Google
Analytics, it is a tool to measure the success of your promotional campaign,
then create an Excel page and add in it all your data that you have reached
with the experience (such as (budget, number of visits, and people who have
reached the advertisement). Etc.), keeping that data and making use of it as
much as possible, especially in shows and seasons.
It is not a requirement for the
entrepreneur to take all these steps, and not all methods are suitable for
organizations, each according to his own budget, and his ability to implement
these digital marketing strategies correctly to reach the highest sales.
And digital marketing has become
of great importance in our time, where learning online marketing has become a
necessity for everyone who wants to start e-commerce and work through the
Internet as a marketer, for example, as the demand for digital marketers has
increased recently in large proportions for marketing for beginner and advanced
companies via the Internet.
It may be useful to know the most
important methods and types of successful e-marketing on the Internet
Comments
Post a Comment