USES OF PRODUCT PACKAGING

 

Individually designed packaging for products is essential to highlight the brand and development at the point of sale. At SM Custom Packaging you will find a large selection of high-quality product packaging, product boxes, and printed boxes that you can adapt to your requirements.

Purchase decisions are often made unconsciously an essential factor is the customer's overall impression of the product.

Packaging marks significantly influence this she speaks to the customer visually and is often haptic to

Product packaging Definition Product packaging is a means of communication, an advertising medium, and protection of goods at the same time

What product packaging is there?

There is countless product packaging made from a wide variety of materials. A sustainable and recyclable solution for your packaging is printed cardboard packaging.

We offer various printed cardboard boxes that perfectly match your product from the high-quality hinged lid box to the sliding box to the folding box or the box with a magnetic closure and individual inlay. Check out our custom burger boxes selection in the SM Custom Packaging the purpose of with a wide variety of custom burger box packaging.

Features of product packaging

Product boxes are one of the most effective selling points at the point of sale. They stand out visually and convey the distributor's brand message. They also increase customer loyalty. Many a product is bought again and again because of its product box.

In addition, their function as protection and stabilization of the goods contained is also essential. For this reason, the high quality of the product boxes is necessary we at SM Custom Packaging pay particular attention to this.

In addition, product boxes are also carriers of the necessary information about the product. Thus, for example, legal notices should appear clearly and elegantly from the packaging simultaneously.

Product packaging is suitable for cosmetic products, jewelry packaging, food supplements, gift boxes, product presentations, culinary products or giveaways

The sliding box has been nicely printed and presents a pen.

What must be printed on the product packaging?

The visual design of product boxes have been proven to significantly impact purchasing decisions - i.e., the packaging's arrangement, shape, and size.

 

Only the effect of the color of the product packaging is even more significant. The printing technology makes countless variations possible here. Gold, silver, and signal colors attract the interest of potential buyers.

Exciting fonts and layout enable the desired target group to be addressed and visualize the corporate identity in the manufacturer's interests.

We show you excellent examples of what printed product packaging can look like on the blog post printing on cardboard boxes. Get eco friendly bath bomb packaging at SM Custom Packaging it is the good option of sustainable way of packaging being available in all shapes and sizes in exquisite designs.

Product packaging checklist

Matching box in the right size, with which the product is presented and can be safely transported.

The right box shape a clever balancing act between "conspicuous" and "not too different from competing products, so that the customer can no longer recognize the product."

Use of colors and finishes in harmony with the corporate identity, but still extraordinary, so that the box attracts everyone's attention

Modern, legible fonts with the most critical information

The information includes Name and contact address of the manufacturer or importer, batch number, bar or QR codes, legally required information such as lists of ingredients, ingredients, or best-before dates

All relevant labels and symbols that are used to identify the product White cosmetic packaging.

What information must be on product packaging?

Some information must be placed on every product packaging or on the product itself. This includes the manufacturer's contact address. Depending on the product, additional labels and test seals should also be attached. In the case of food packaging, there is additional mandatory information that should be observed. In any case, the logo of your brand, the name of the product, and further information on the content or the USPs should not be missing. 

Telescopic box for garden cards.

You can choose which shapes, sizes, and colors you would like in our configurator. If you are unsure, you are welcome to order samples. When ordering an example, you have the following choice:

Individual packaging sample: Order the appropriate model in your desired configuration, i.e., your format and material option. In this way, you can test the accuracy of fit for the product to be packaged. We will send you up to three samples in the media design free of charge (+ shipping costs).

Sample box get to know our entire portfolio of packages with one box it contains 17 different cardboard products and gives you a good overview of our range.

Refinement pattern

Which refinement works how on which material? If you are unsure about the finishing, we recommend ordering the finishing sample. Here you can see and feel the personal effects to help you decide what to add to your box.

·         The clamshell box for Halloween puts delicious chocolates in the limelight.

·         What do I have to consider for product packaging in online retail?

·         Different rules apply to online trading than to brick and mortar retail

Pay attention to stability and protection during transport especially with delicate products such as cosmetics or oil bottles.

A tailor-made inlay ensures that the product arrives safely at the customer.

A unique experience when opening - the famous “unboxing effect “remains in the customer's memory. We ensure that you receive product packaging that can be opened perfectly and from which the product can be easily removed.

Product packaging marketing

Product packaging is playing an increasingly important role in marketing. The design has an influence on the price and perception at the point of sale. A high quality product packaging embodies the high quality of the product and thus strengthens the brand image.

From a marketing perspective, there are various requirements for product packaging

Packaging must be functional to provide protection, draw attention, and appeal to the appropriate target demographic. Long term benefit the perfect packaging is used a second time at the customer's home, which strengthens brand loyalty

Brand experience well designed product packaging appeals to all of the senses and is therefore remembered by customers for a long time

Cardboard product packaging influential paper and finishing

Concrete, rough surface structures, as can be felt on brown or black natural cardboard, promote the perception of the product box both haptically and visually. An irregular or smooth cardboard surface, embossing in the box lid, and special lacquers appeal to the consumer's sense of touch. The product box should lie comfortably in hand and be pleasant to the touch. Potential customers subconsciously transfer these perceptions to the goods in the product box.

Packaging can be refined in different ways. Embossing methods such as blind embossing, for example, cause a plastic, haptically perceptible deformation of the surface. This has a particularly positive effect on branding. Other finishing options are UV varnish or elegant, glossy hot foil stamping in various colors.

Product packaging color

Colorful? No problem for us We can print bright product packaging for you outside, inside, or the individually made inlay. The brown cardboard can also be published in four colors. The black cardboard can be printed in white or silver. 

When choosing a design for your product packaging, please pay attention to its effect on the target group: neon colors are popular with younger customers, while an older target group will appreciate a more muted color or gold hot foil stamping.

Which product packaging is suitable for which product?

It is essential that the product packaging highlights the product, supports its brand message, and creates a solid unboxing effect that fits the memory. Therefore, the box should match the product.

A product packaging that can be used universally is the made to measure folding box because it can be individually adapted to each product. In addition, hinged boxes, pillow boxes, sliding boxes, and telescopic boxes are our absolute bestsellers.

Product packaging manufacturer

As a premium manufacturer of printed product packaging, folding boxes, and customized solutions in the packaging area, we are your partner in printing. Almost 150 years of experience in the printing sector and many awards from the printing and design industry distinguish us as one of the best in this field.

We are always at your side if you have any questions. We accompany you through the production process and are available to you at any time. So please get in touch with us; we eagerly await your call.

·         Assembly of product packaging

·         We take care of all card and hollow wall boxes for you

·         Gluing, folding, and assembling the printed product packaging

·         Counting, weighing, and manual placing of products in the boxes

·         Plugin, repack, and assemble

·         Filling, sealing, packing for shipping

·         Quality control according to your requirements

·         Packing of more complex products or partial quantities

Product packaging small series

By the way, we are also the perfect contact when it comes to producing small series! Because all of our products can be ordered in an edition of 25 pieces. Our specialty is medium and small editions - even our elaborate boxes with individually designed inlays are available in such an edition.

If you want to try out different box types and sizes, we also recommend our sample service. We will create three free samples individually for you (+ shipping costs) so that you can find exactly the box you need.

Printed packaging

In addition to the product packaging for retail sales, printed packaging is also suitable for other purposes: For example, it can be used as presentation packaging for product launches or as support at trade fairs.

Also, at trade fairs or exhibitions, giveaways can help ensure that your product is remembered.

If you would like to send your customers or business partners a little greeting for Christmas, gift wrapping or mailings can achieve a stimulating effect.

An overview of our printing and finishing options you get on this article for printing on packaging. Check out our Window Gable Boxes selection in the SM Custom Packaging it is a vast variety of different Custom Window Gable Boxes styles and solutions for your packaging needs.