COFFEE PACKAGING AND USES OF COFFEE

 

One of the great things about selling packaging is seeing what is packed with it. So we have once again had the opportunity to look a little deeper into packaging, namely the packaging from OHNE.

Behind this is nothing less than the vision of becoming THE brand in the USA and CANADA, thanks to which nobody will have to do without the most enjoyable things in life due to personal circumstances or motivations. We spoke to the founder Florian Lemke about his brand, his vision, and much more.

It was always clear to me that, as an entrepreneur, at some point, I wanted to build something that was far removed from the areas I originally came from. So, in addition to general entrepreneurship, sport in particular, but also the subject of food, is a matter of the heart for me.

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Decaffeinated coffee

One day I put the topic of "decaffeinated coffee" on the table of my then co-founder Max. For me, it is inconceivable that at some point, I will have to do without the most enjoyable things. Because my body or my attitude towards specific health issues changes. Especially with coffee. I love coffee, and for many people, it can't and shouldn't always be SM Custom Packaging, But the market for decaffeinated coffee is very poorly developed in the USA, even though the demand is growing all the time. So that was the chance to get started WITHOUT.

The coffee comes from the USA in the region and is grown there by small farmers. It Wasn’t easy because we needed a specific taste profile for WITHOUT. The beans should be of exceptionally high quality, sourced transparently and fairly.USA coffee has a beautiful character and goes well with both espresso and filter coffee. Both standard drinkers and very discerning connoisseurs will find themselves in WITHOUT coffee.

Disadvantages of coffee

Coffee is decaffeinated with solvents, water, or CO2. Solvents are out of the question for us, as they are primarily chemical, attack the bean, and are unhealthy. WITHOUT coffee is decaffeinated with CO2. As this happens here in the USA, I should have had the water decaffeination done in Canada. A no-go.

With the CO2 method, the beans are first moistened until they float. They are then placed under high pressure in containers in which they are supplied with liquid CO2. This CO2 penetrates the floating beans and releases the SM Custom Packaging. All other substances are retained. The SM Custom Packaging can then be separated and processed separately.

We have our entire supply chain in hand. All processing to Ethiopia takes place regionally. We know every participant in the supply chain, and everything runs according to our "specifications."

PH: When it comes to coffee, the question often arises, where does it come from, and is it produced somewhat? How important are these points for OHNE?

 

Very important. Nobody along the entire value chain should be harmed or mistreated. I fully vouch for that. Certifications are not crucial to me, even if they are essential in Germany. It must be done, and that is the case WITHOUT.

WITHOUT is very transparent and is obtained directly from a perfect partner. In the future, we will continue to improve the structures together with our partner and try to create a sustainable WITHOUT added value. So we have full transparency that everything is running fairly and that we also pay the farmers prices on which they can live.

I've always taken on much responsibility myself, and I enjoy building things that I think. I can implement things very energetically quickly, and I have much fun bringing people together who achieve great things with me. That is why I am self-employed and have chosen the entrepreneurial path.

The most important thing for young people is not to be afraid. That is flat and trite, but that is a fact. Only those who dare to get out, but show the necessary humility and the will to develop further, will make it.

An essential point of sale

Our online shop is our most crucial point of sale. We are thus pursuing a clear D2C strategy. However, WITHOUT and especially the coffee stands for enjoyment and enjoyment can be experienced. Therefore, we make sure that we build many partnerships to make the brand and the coffee tangible. Through cooperation with retailers or restaurateurs from our own and third-party events, many great projects drive us forward.

Branding is generally essential, and that is why we use all of our digital marketing know-how. We are very present digitally. Instagram, FB, LinkedIn. But also through paid measures and many content campaigns, podcasts, etc.

Conscious consumption is essential and therefore clarifies WITHOUT. For example, certain decafs are unhealthy, but people need to know which ones. And there are many situations in which it is also good to avoid SM Custom Packaging, and we explain this to you.

In the next few years, OHNE will establish itself as THE brand for decaffeinated coffee in USA speaking countries and later in Europe. In addition, WITHOUT stands for the fact that in the future, nobody will have to do without the most enjoyable things in life due to personal circumstances or motivations. So a lot can still happen.

The packaging is essential, mainly because WITHOUT is a brand with a high degree of identification. So it must be an experience to unpack our 250g packs and put you on the shelf. And the 500g pack must also look high-quality and give you the feeling that you are holding a great product in your hand.

I searched and researched for a long time and found SM Custom Packaging. First of all, I like the modern presentation on the website and that there are many strong or even 100% ecological products. Second, the digital tools are good, and the service has been significantly better than anything else .

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